TikTok Hooks by Niche

Bold Claim

States a strong result or position upfront with no hedge.

Curiosity Gap

Withholds the answer just long enough to guarantee watch-through.

Problem-Agitate

Names a pain precisely, then intensifies it before offering the fix.

Before/After

Contrasts two states — leads with the after to anchor the value.

Proof

Leads with verifiable evidence: data, credentials, lab results, receipts.

Price Reveal

Creates value through a cost contrast — luxury result, budget price.

Mistake Reveal

Names a common error viewers are likely making right now.

Challenge

Issues a direct, time-bound challenge that invites comments and saves.