Know what to film next for TikTok Shop.
Paste a video or URL — Kalibratr scores it across 7 signals and tells you exactly what to make next: fresh hooks, new angles, a shot list, and a brief you can film tomorrow. Not a fix. A better original video.
Free to start · No credit card · Results in 30 seconds
Or upload a file — MP4, MOV, WebM
How it works
Upload. Analyze. Fix. Post with confidence.
Upload your draft
Drop your video before you hit post. MP4, MOV, WebM — up to 500MB.
We analyze 7 signals
Hook strength, product clarity, problem/solution fit, demo & proof, pacing, offer & CTA, and niche fit — the 7 conversion signals that determine if your video stops the scroll.
Get your score + fixes
A 0–100 diagnostic score, your top fixes ranked by impact, and a clear verdict — post it, fix it first, or remake it.
What is a TikTok Shop video audit?
A TikTok Shop video audit checks whether your video has the structure needed to earn attention and convert viewers before you post. Most sellers only find out a video is underperforming after it has already been seen by thousands of people — at which point the algorithm has already deprioritised it.
Kalibratr analyzes seven signals: hook strength, product clarity, problem/solution fit, demo & proof, pacing, offer & CTA, and niche fit. Each is scored 0–100 against benchmarks specific to your content category, not generic video advice.
Why Kalibratr
Nothing else does pre-post analysis.
TikTok analytics only kick in after you post. Chatbots give generic text advice. Kalibratr analyzes your actual video file against real niche benchmarks — before it goes live.
See full comparison →
Works BEFORE you post
Catch issues early. Save views (and embarrassment).
Real video analysis
We analyze your actual file, not a script or text.
Niche-specific benchmarks
Scores are tailored to your content category.
AI-powered insights
Get actionable, clear advice you can use right away.
The rubric
The score isn't magic. It's a diagnostic.
Every audit measures seven conversion signals — each weighted by how much it actually impacts TikTok performance. 100 points total.
Hook Strength
Does it stop the scroll in the first 1–2 seconds?
Product Clarity
Is the product visible and understood early on?
Problem / Solution
Is the pain clear? Does the product solve it?
Demo & Proof
Is there a result, demo, or visible transformation?
Pacing
Does it hold attention without dragging?
Offer & CTA
Is the offer clear? Is there an obvious next step?
Niche Fit
Does it match what performs in your content category?
The honest comparison
Every other tool waits until after the damage is done.
TikTok analytics only kick in after you post. Chatbots give generic advice with no video context. Kalibratr audits your actual file against niche benchmarks — before it goes live.
Pricing
Simple. No surprises.
Free
/ month
- 3 audits / month
- 7-signal diagnostic score
- Top fixes ranked by impact
- Niche benchmarks
Pro
MOST POPULAR/ month
- 60 audits / month
- Full 7-signal diagnostic
- Score explanations per signal
- AI hook rewrite suggestions
- Niche benchmark comparisons
- Outcome tracking (views → score)
- Full audit history
- Priority processing
Agency
/ month
- 300 audits / month
- 3 team seats included
- Everything in Pro
- Batch upload & concurrent processing
- Retention curve prediction
- Custom niche benchmarks
- Priority support (< 4h response)
- API access (coming soon)
Need 1,000+ audits, custom seats, or white-label? Contact us for Enterprise →
FAQ
Common questions
Isn't this just ChatGPT with a TikTok prompt?
No. A chatbot can't see your video — it can only read text you paste into it. Kalibratr analyzes your actual video file, frame by frame, across seven conversion signals calibrated against real benchmark data from top-performing TikTok Shop content. Generic AI gives generic advice. Kalibratr gives a score tied to what's converting in your specific niche right now.
What data sources power the scores?
We combine direct video analysis with TikTok trend data, niche-specific performance benchmarks, and Shop conversion signals from multiple sources. Accessing these APIs independently would run most sellers $400–$500/month — and that's before building anything useful on top of them. We've done that infrastructure work so you don't have to.
Can't I just edit it after posting if it underperforms?
Editing a posted video rarely saves it. TikTok's algorithm makes distribution decisions within the first few hours — a weak hook signals low completion rates, and the video gets buried before most of your audience sees it. Worse, deleting and reposting a tweaked version often gets flagged as duplicate content, which can suppress reach or trigger a strike. There's no real undo. Kalibratr doesn't just help your videos perform better — it stops you from burning videos that could have been great with one fix before they went live.
How is this different from asking a consultant or creator friend to review my video?
Consultants give subjective opinions. Kalibratr gives a signal-by-signal diagnostic score benchmarked against what's actually performing in your niche — not what felt good to one person on a given day. It's objective, consistent, and takes 30 seconds instead of 3 days. You still own the creative decisions — Kalibratr just tells you exactly what to fix before you make them.