Getting views but no sales? The problem isn't random — it's hiding in your metrics. Enter your numbers and get an AI diagnosis of exactly where your funnel is breaking and what to fix.
Enter your video metrics
Views, likes, comments, saves — and optionally profile visits, product page visits, and sales. The more funnel data you provide, the more precise the diagnosis.
The tool computes your funnel ratios
Engagement rate, save rate, click-through rate, store conversion rate, and overall views-to-purchase rate are calculated and benchmarked against TikTok Shop averages.
The weakest funnel stage is identified
Hook problem (low engagement), wrong content intent (high saves, no purchases), missing CTA (no click-through), or product page issue (clicks but no conversion) — each requires a different fix.
Get a specific diagnosis and 3 fixes
The diagnosis references your actual numbers, not generic advice. Three specific, immediately actionable fixes are ranked by expected impact.
Generic AI tools like ChatGPT use training data that can be 6–18 months old. Kalibratr pulls from verified, regularly updated sources specific to TikTok Shop.
TikTok Shop funnel benchmarks
Built-inEngagement rate thresholds, save-to-purchase conversion rates, and profile click-through benchmarks calibrated for TikTok Shop — not general e-commerce or YouTube metrics.
Funnel stage classification model
Per requestA rule-based classification system that maps metric combinations to specific funnel failure stages — same logic used in the Kalibratr video audit engine.
Why this beats asking ChatGPT
Pasting your TikTok analytics into ChatGPT and asking 'why aren't my videos converting' gets a generic response about engagement and CTAs. Kalibratr's Views-to-Sales Diagnosis computes the actual ratios — engagement rate, save rate, click-through rate, store conversion rate — and maps them to the specific funnel stage that's failing. The diagnosis references your exact numbers: 'Your 0.3% engagement rate is below the 1.5% threshold for TikTok Shop content, which suggests viewers are leaving before forming a purchase intent.' That is a different class of output from any general-purpose AI.
What is a TikTok Shop conversion funnel?
A TikTok Shop conversion funnel tracks viewers from their first contact with a video to a completed purchase. The stages are: View → Engage (like/comment/save) → Profile visit → Product page visit → Purchase. Each stage has a measurable drop-off rate. Diagnosing which stage loses the most viewers identifies where to focus improvements.
What is a good TikTok engagement rate for Shop content?
TikTok Shop content typically needs a combined engagement rate (likes + comments + saves divided by views) of at least 1.5% to signal purchase intent to the algorithm. Content above 3% is performing well. Content below 1% is failing at the hook or content quality stage before purchase intent is established.
Why do I get views but no sales?
The most common causes are: (1) Entertainment intent — the video is saved and shared for interest, not purchase intent. Save rates above 3% relative to likes often signal this. (2) No CTA — viewers have no clear instruction to tap the product link. (3) Product page failure — the product page lacks social proof, has poor imagery, or the price creates objection at the final step. Each requires a different fix.
What metrics do I need for the diagnosis?
The minimum is views, likes, comments, and saves — this gives engagement rate and save rate, which identifies the hook and intent stage. Adding profile visits, product page visits, and sales unlocks the full funnel diagnosis including click-through and store conversion rate analysis.