Launch Strategy
Posting one video on launch day is the biggest TikTok Shop launch mistake. Buyers need multiple exposures — they need to discover the product, desire it, see proof it works, and finally get a reason to buy now. That takes a sequence, not a single post. This tool builds a complete 10-video launch arc: 4 pre-launch videos to build curiosity and desire, 3 launch-day videos to convert, and 3 post-launch videos to handle objections and create a second wave. Structured product launches on TikTok generate up to 5× more first-week sales compared to single-post launches.