Strategy Tool
Every TikTok concept has a lifecycle: fresh → rising → peaking → overused → stale. Post too early and nobody cares. Post too late and you get buried by 10,000 copies. Enter the concept, format, or trend you're thinking about and find out exactly where it sits in that cycle — whether there's still a window to post it, what twist gives it new life, and which adjacent ideas have more runway right now. Studies on content virality show that timing in the content lifecycle is one of the strongest predictors of organic reach, independent of production quality.