Real TikTok ecommerce videos scored by Kalibratr across 7 conversion signals. Every score is based on actual video analysis — hook timing, product visibility, on-screen text detection, pacing, and CTA clarity. Not opinions. Not descriptions. The actual video.
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Examples library coming soon
We're auditing real TikTok ecommerce videos across 7 niches and scoring every one. Check back shortly — or audit your own video now.
Audit a video free →TikTok Shop video performance breaks down into 7 measurable signals. Understanding which signal is weakest in your video is the difference between fixing the right thing and guessing. Most sellers focus on view count — but view count only tells you about reach, not conversion. A video with 500K views and 0 sales has a different problem than a video with 5K views and 10 sales.
Hook Strength (20pts)
Does the video stop the scroll in the first 1.5 seconds? Is the hook specific, tension-creating, and product-relevant — or vague and slow?
Product Clarity (15pts)
Is the product visible and clearly shown in context within the first 2 seconds? Products revealed after 5 seconds see significantly lower click-through rates.
Problem / Solution (15pts)
Does the video establish a specific pain the viewer recognises, then position the product as the resolution? Vague benefit claims underperform pain-first framing.
Demo & Proof (20pts)
Is the product shown in use with a visible result? Static product shots consistently underperform demo footage. Social proof elements (reviews, before/after) amplify this signal.
Pacing (10pts)
Does the video cut frequently enough to maintain attention? TikTok Shop content that converts typically cuts every 1.5–2.5 seconds in the first 15 seconds.
Offer & CTA (10pts)
Is there a clear, specific call to action in the final 3 seconds? 'Link in bio' is weaker than 'Tap below to get yours — sale ends tonight.'
Niche Fit (10pts)
Does the content style, language, and visual treatment match what performs in this specific niche? Beauty content converts differently from fitness or home decor.
What makes a TikTok Shop video high-converting?
High-converting TikTok Shop videos share four characteristics: the product appears in the first 2 seconds, the hook names a specific result or pain rather than a vague claim, the video shows the product in use rather than as a static shot, and a clear CTA tells viewers exactly what to do. Kalibratr scores these across 7 signals — hook strength, product clarity, pacing, demo & proof, offer & CTA, niche fit, and problem/solution framing.
What score does a TikTok Shop video need to perform well?
Kalibratr scores videos on a 0–100 scale across 7 signals. Videos scoring 75 or above have strong conversion fundamentals. 50–74 indicates fixable issues that are likely limiting performance. Below 50 indicates significant conversion risk — these videos typically see low click-through and purchase rates regardless of how many views they receive.
How is Kalibratr different from just asking AI to review a video?
Kalibratr downloads the actual video and runs a technical analysis pipeline — ffmpeg for timing and pacing, OCR for detecting on-screen text in the first 3 seconds, scene change detection for cut frequency. General AI tools like ChatGPT cannot open a video file and can only evaluate what you describe in text. Every score in this examples library is based on real video analysis, not a description.